Internationalization Process of the Firm

Launch Lesson

The Internationalization Process of the Firm informs on the following issues:

  1. The internationalization process of companies that want to conduct international business;
  2. The different frameworks and theories regarding how companies handle the internationalization process;
  3. The role of company size on a company’s ability to efficiently achieve its internationalization goals
  4. The factors that dictate the choice of a particular foreign market entry mode
  5. Why gradual internationalization, the mainstay of international business may be becoming obsolete

Topics Covered:

  1. The internationalization process of companies that want to conduct international business;
  2. The different frameworks and theories regarding how companies handle the internationalization process;
  3. The role of company size on a company’s ability to efficiently achieve its internationalization goals
  4. The factors that dictate the choice of a particular foreign market entry mode
  5. Why gradual internationalization, the mainstay of international business may be becoming obsolete