Exporting Basics: Basics
How should I market my product or service internationally?
There is no simple, one size fits all strategy for marketing your product/service abroad. Strategies that work in the United States probably won't work in Japan or China and may not work in Europe or Latin America without some adapting. Learn more about specific strategies by talking to your local Pennsylvania Regional Export Network (REN) Partner; you can reach them by using the contact us
tab on the home page. Also be sure to view our interactive lesson titled Developing a Marketing Plan
under the Export Tutorials
section of this website for more information.
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